Happy Holidays
Genießt die Feiertage und macht mit uns an Silvester 108 Sonnengrüße für den guten Zweck.
Genießt die Feiertage und macht mit uns an Silvester 108 Sonnengrüße für den guten Zweck.
It’s that time of year again where we celebrate what we believe in, spend time with our chosen family and are gay together- one of the many meanings of the word „gay“ is „merry“.
My wish for you personally is: be grateful for who you are, who you are with and what you have together. Spread love and peace around you.
My thoughts this year are that we have too much hate, division and war in the world. I am talking about all the tiny, daily things people do AND the big fights.
This year my inspiration comes from Esther Perel and I highly recommend her talk with Steven Bartlett, her game and her conflict course if this sounds familiar to you:
„Uncover why you keep having the same fights over and over again. Learn how to break free from habitual patterns and responses. Find peace and reconciliation even when you disagree.
Turn conflict into connection
Instead of fighting about something, ask yourself: what are we fighting for? How can we manage paradoxes like stability & change, continuity & innovation? Play with those contradictions and find solutions. Playing is important.
Enjoy the season.
Read the statement and JOIN TEAM COURAGE HERE & NOW
Today’s story is brief:
Am I suspicious when it comes to COP28 and its president? Yes!
Do I want a quicker transformation to a sustainable and inclusive world? Yes!
Do I want more people, organisations and governments to act now? YES!
Speed & scale is needed! Show me your receipts!
Join the transformation today- we need as many people as possible. Later is too late. The transformation is unstoppable.
Read the statement and JOIN TEAM COURAGE HERE & NOW
#lateristoolate #COP28
Not many words needed today. She just never fails to inspire. Can’t wait for December 1st
Yesterday I saw this wonderful video featuring my favourite German dragqueen and activist, Barbie Breakout, who found the exact right words about people who want to divide us, lead with fear and do NOT provide a single solution. Watch the video here
I can only say- and I did so in the YouTube-comment-section:
So important from start to finish! I was also the other child who had to go through the hatred of those around me, and I wouldn’t wish that on „concerned“ parents or other children. Thank you @barbiebreakout again
Inspired by Trixie Mattel I would like to add this very simple and clear statement:
There are too many examples of hate and violent attacks against people who are different. In other words: people are being attacked for being their authentic selves. You can have your opinion about that, attacking them is not acceptable and actually criminal in most countries.
Many people survive and turn their experiences into something beautiful. Tom Rasmussen is a survivor, who wrote and performed the powerful song „street violence“, combined it with Shon Faye’s words and I can’t get enough of their performance. I cannot recommend Tom’s Album „body building“ enough- it’s a very strong contender for my album of the year. Until then enjoy two Abbey Road performances here
Last but not least Bjork dropped her beautiful collaboration with Rosalía for a good cause. You can make art AND save the planet at the same time. Watch the video here and consider donating if you can
WHY do we trust ourselves and others?
We know that our brains are full of biases. There are more than 150 of them- depending on your source.
Cognitive Biases can be divided into 4 parts:
Studies show that placebos and nocebos work. We know that our brain is looking for shortcuts to save energy all the time.
Why do we trust our decisions and perceptions anyway? Because we have no choice? Because we are lazy? That’s actually a fact. You can call it efficient, or „trying to save energy“. It’s what our energy-hungry system does.
In other words: we are emotional and irrational short-term thinkers. That explains why it is so hard to think longer about situations, jumping to (wrong) conclusions and not admitting mistakes but staying on the wrong course. It also explains why we are not good at dealing with change. We are very good with excuses, twisting facts to our previous decision(s), ignoring contradicting facts. We even believe things where we have very little proof- our brain believes things just by hearing them repeatedly or if they are written in bigger font.
…data is so important, to correct all these mistakes.
…a diverse gremium is important to see the full picture.
…reminding us to think twice, discuss important decisions with others is essential to correct our many mistakes that we produce on a daily basis. Tiny mistakes accumulate to loosing in the long run. Another thing our brain does not understand: exponential growth.
Let’s make it as easy as possible: what counts are our daily actions. It could be our standard mindset to accept that the majority of our decisions are wrong. Let’s check them with others in order to make the best possible decision. Adopt a Kaizen mindset and improve step by step over time. Fail quickly and learn from your mistakes, that is what lets you succeed in the end.
The best decision-making process could be: asses the situation, test your assessment, gather additional information and decide again. In order to make better decisions: take your time, be open and transparent about your current state, change your mind and decisions. Don’t let anybody pressure, shame or bully you into quick decisions on your own.
Our brain likes it quick and easy. This is represented by Daniel Kahneman’s SYSTEM 1 that can be summarized like this:
Today we have access to a lot of information- correct and fake. Fact-checking alone can be too much for system 1. Today’s challenges that we face like climate change and social conflicts are NOT quick and easy but long-term and complex- represented by SYSTEM 2:
We need time and energy for system 2. Some people say, that you are not responsible for your first reaction but for your second. Remind yourself: what is good for others and for me in the long run- and take your time thinking about that. Prioritise long-term consequences over short-term comfort. Sit with your discomfort for a while if it is worth enduring.
In my humble opinion the 2 most important words for this journey from system 1 to system 2 are: transparency & action.
What counts in the end is that we respect ourselves, others and our planetary boundaries, distribute money and human rights to more people. Part of the solution could be that governments set the rules for social and sustainable decisions and companies find creative ways to make money within those limitations. As time is of the essence and more and more people understand how important social and environmental responsibility is, I see organisations setting those rules proactively and leading the way into a sustainable and inclusive future. And it is the biggest challenge to define your impact in three-dimensions: financial, social and sustainable. That is why some corporations combine their financials either with social or environmental goals.
I also see the opposite- and sometimes the noise that quick and easy dividers produce is a lot. I also see activism and action when people‘ rights and the planet are threatened, and I’d like to see more of it.
My daily actions
That’s where I stand today. What is your input on this little piece? What do you do? Comment below
Ab sofort heizen wir nachhaltig mit unserer neuen Wärmepumpe.
Herzlichen Glückwunsch an unsere neuen Teacher. Wir sind gespannt was Ihr draus macht
I understand marketing as securing the long-term success of a company. Communication is the visible result of a strategic marketing process. The definition of success is expanding from a purely financial perspective to include environmental and social aspects.
Sustainability & inclusion are two umbrella terms that everyone defines differently and that change over time. The minimum requirements of these dimensions are expanding and regulation is increasing. Net-Zero is the current minimum requirement for sustainability IF you reduce sustainability to climate. Is „non-discrimination“ the minimum requirement of inclusion? And does that definition include personality, all internal, external and organisational dimensions?
The EU’s Corporate Sustainability Reporting Directive (CSRD) expands the minimum requirements for documenting corporate performance to include environmental and social dimensions. Reporting will become mandatory for an estimated 50,000 companies in Europe (15,000 of them in Germany) from the 2023 financial year (estimation by KPMG).
As marketing strategists assessing companies for future viability, we need to pay particular attention to sustainability, diversity, equity & inclusion (DEI). Now is the time for leaders with a sustainable and inclusive mindset to set up, develop and make companies, processes and products financially successful in a sustainable and inclusive way. 80% of business and product decisions are made in the design phase (European commission).
I am NOT looking for companies that say: we do the bare minimum because we have to.
I am looking for allies with whom I can analyse and transform companies – internally and externally.
I am looking for the big and long-term transformation, a team where we discuss ideas and perspectives. A space where we explore what is possible and design a way to get there. Let’s do this together.
Viele kennen FRIDAYS FOR FUTURE, einige kennen SCIENTISTS FOR FUTURE, und gestern habe ich MARKETING FOR FUTURE kennengelernt. Das Bündnis für klimapositives Verhalten e.V. hat die Mission, Entscheider:innen in der Marketing- und Kreativbranche für ihre besondere Verantwortung im Kampf gegen den Klimawandel zu sensibilisieren. Dafür rufen sie auf, den ersten Veränderungsschritt zu gehen und uns freiwillig zur Einhaltung der 10 Maximen für klimapositives Marketing zu verpflichten.
Natürlich bekenne ich mich zu dieser freiwilligen Selbstverpflichtung. Die 10 Maximen für klimapositives Marketing sind als Leitplanken für Entscheidungen in meinem Verhalten verankert. Für mich ist es eine Selbstverständlichkeit, und ich teile mein Commitment gerne öffentlich.
Wir können die Veränderungskraft des Marketings für klimapositives Verhalten in der Welt sichtbar machen und andere motivieren, sich anzuschließen.
Wir machen den Effekt unserer Produkte auf das Klima transparent und verdrehen keine Fakten.
Mehr über das Bündnis für klimapositives Verhalten e.V. findest Du HIER.
Höre Dir die Podcast-Folge mit Jan Pechmann, dem Gründer von Marketing for Future, an: